Issue 13, July 13, 2009
— E-Myth, 5
Skills Essential to Success
In this issue:FEATURE: Gay Hendricks, How the Upper Limit Problem WorksGuy Finley, Liberating Lessons in a Tale of Two Selves E-Myth, 5 Skills Essential for Success Caroline Sutherland, Stomach Problems Sharon Elaine, Affirmations for Entrepreneurs Benjamin Fry, Relationships Ton Pascal, Dream Your Life Positively Wider Screenings, A Self-Healing WorldEventsReviewsEarlier issues Submit Article
is the pioneer and leading innovator of modern-day small business
coaching, helping to improve the lives of millions of small business
owners, around the world, for more than 30 years.
Michael founded the company that would
eventually become E-Myth Worldwide
more than 30 years ago to address a significant need in the small
business market: businesses owned primarily by people with technical
skills but few business skills, and no place to go to get meaningful
help. Over the years, E-Myth has helped tens of thousands of small
business owner clients to successfully transform their businesses into
Along the way,
Michael authored many highly-acclaimed books including the bestselling
business classic, The
E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do
Published in 1995, and now available in 19 languages, The E-Myth
Revisited has become the indispensable handbook for millions of small
5 Skills Essential to Success by
In Michael Gerber's book, The
he states that there are five essential skills every entrepreneur must
have in order to create a great business. Consciously or unconsciously,
every entrepreneur does these things to some extent in their business.
But it's the ones who master these skills that will create world-class
At E-Myth we suggest that your business is
your product. When you think about it that way, you understand that you
need to work on your product (your business) just as you would on the
products you sell. To do that, you must master the skills of business
ownership. A baker develops the cooking skills necessary to create
tasty treats. An architect develops the drafting techniques to design
beautiful homes. An entrepreneur must possess the skills necessary to
develop a successful business.
The 5 Essential Skills Needed to Create a Great
inner force and energy that allows you to focus your attention. This is
the foundation for everything — without the ability to focus, you can
not live on purpose.
If you have three projects on your desk and
you work on all of them at once, you're not likely to get anything
done. Not to mention the fact that when you spread your attention too
thin, you're just not capable of doing your best work. Concentration
allows you to focus with laser precision on that which needs to be done.
ability to choose upon what, where and who our attention (or
concentration) is directed. It's through discrimination that a business
develops standards and discipline.
Discrimination is about picking
and choosing your battles. It's about prioritizing. It's about choosing
to work on the things that will deliver the biggest return for your
efforts. We've worked with tens of thousands of clients and this is the
skill that often trips people up. When you're bogged down in the
day-to-day activities of running a business, prioritizing can be a
struggle. All of our programs offer worksheets and tools to help you
create systems that allow you to discriminate the work you should be
doing: prioritizing around that which will give you the greatest return
for your efforts.
is the ability to turn chaos into order. Once you're able to
concentrate and discriminate you need to create order and
predictability so you can successfully grow your business. This
involves the creation of systems that allow your business to run
you've begun to hone your focus on the right things, and you've
achieved some order to your world, you can begin to innovate.
Innovation is part of the the Business Development Cycle. Innovation is
that spark of genius that all entrepreneurs have and should be seen as
an asset. An asset that can be leveraged for the greater good of the
entire organization. An asset that will add business value over time.
of us have ideas, but when you've developed the skill of innovation,
you're able to take that moment of inspiration and capture it, recreate
it and most importantly: take action on it.
ability to transmit ideas with clarity, precision, passion and purpose.
People want to be inspired and part of something important. You must
communicate your passion, your vision and your ideas to your employees,
your customers your lenders, your vendors — everyone who is touched by
provides the energy and attention needed for action, discrimination
provides the intention and standards to know what action needs to be
provides the room for right action to take place, innovation spurs
new ideas and communication
is the channel through which the ultimate vision is realized.