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Issue 13,  July 13, 2009     —      E-Myth, 5 Skills Essential to Success

In this issue:   FEATURE: Gay Hendricks, How the Upper Limit Problem Works   Guy Finley, Liberating Lessons in a Tale of Two Selves   E-Myth, 5 Skills Essential for Success   Caroline Sutherland, Stomach Problems   Sharon Elaine, Affirmations for Entrepreneurs   Benjamin Fry, Relationships   Ton Pascal, Dream Your Life Positively   Wider Screenings, A Self-Healing World   Events   Reviews   Earlier issues   Submit Article
E-Myth Worldwide is the pioneer and leading innovator of modern-day small business coaching, helping to improve the lives of millions of small business owners, around the world, for more than 30 years.

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Michael Gerber

Michael founded the company that would eventually become E-Myth Worldwide more than 30 years ago to address a significant need in the small business market: businesses owned primarily by people with technical skills but few business skills, and no place to go to get meaningful help. Over the years, E-Myth has helped tens of thousands of small business owner clients to successfully transform their businesses into world-class operations.

Along the way, Michael authored many highly-acclaimed books including the bestselling business classic, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. Published in 1995, and now available in 19 languages, The E-Myth Revisited has become the indispensable handbook for millions of small business owners.

5 Skills Essential to Success
by Erin Duckhorn

In Michael Gerber's book, The Power Point, he states that there are five essential skills every entrepreneur must have in order to create a great business. Consciously or unconsciously, every entrepreneur does these things to some extent in their business. But it's the ones who master these skills that will create world-class businesses.

At E-Myth we suggest that your business is your product. When you think about it that way, you understand that you need to work on your product (your business) just as you would on the products you sell. To do that, you must master the skills of business ownership. A baker develops the cooking skills necessary to create tasty treats. An architect develops the drafting techniques to design beautiful homes. An entrepreneur must possess the skills necessary to develop a successful business.

The 5 Essential Skills Needed to Create a Great Business

The inner force and energy that allows you to focus your attention. This is the foundation for everything — without the ability to focus, you can not live on purpose.
If you have three projects on your desk and you work on all of them at once, you're not likely to get anything done. Not to mention the fact that when you spread your attention too thin, you're just not capable of doing your best work. Concentration allows you to focus with laser precision on that which needs to be done.

The ability to choose upon what, where and who our attention (or concentration) is directed. It's through discrimination that a business develops standards and discipline.
Discrimination is about picking and choosing your battles. It's about prioritizing. It's about choosing to work on the things that will deliver the biggest return for your efforts. We've worked with tens of thousands of clients and this is the skill that often trips people up. When you're bogged down in the day-to-day activities of running a business, prioritizing can be a struggle. All of our programs offer worksheets and tools to help you create systems that allow you to discriminate the work you should be doing: prioritizing around that which will give you the greatest return for your efforts.

This is the ability to turn chaos into order. Once you're able to concentrate and discriminate you need to create order and predictability so you can successfully grow your business. This involves the creation of systems that allow your business to run efficiently.

Once you've begun to hone your focus on the right things, and you've achieved some order to your world, you can begin to innovate. Innovation is part of the the Business Development Cycle. Innovation is that spark of genius that all entrepreneurs have and should be seen as an asset. An asset that can be leveraged for the greater good of the entire organization. An asset that will add business value over time.
Lots of us have ideas, but when you've developed the skill of innovation, you're able to take that moment of inspiration and capture it, recreate it and most importantly: take action on it.

The ability to transmit ideas with clarity, precision, passion and purpose. People want to be inspired and part of something important. You must communicate your passion, your vision and your ideas to your employees, your customers your lenders, your vendors — everyone who is touched by your business.

Concentration provides the energy and attention needed for action, discrimination provides the intention and standards to know what action needs to be taken, organization provides the room for right action to take place, innovation spurs new ideas and communication is the channel through which the ultimate vision is realized.

Reprinted with permission. Originally published on

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ISSN 1835-7164